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Customer Loyalty and Brand Management

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ISBN: 9783039213351 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: English
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Abstract

Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Nutrition, Choice and Health-Related Claims

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ISBN: 9783039286485 / 9783039286492 Year: Pages: 362 DOI: 10.3390/books978-3-03928-649-2 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Medicine (General)
Added to DOAB on : 2020-06-09 16:38:57
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This book presents different articles focused on the role of nutritional properties and/or health-related claims on choice preferences, choice behavior, healthy eating/healthy diet, and the willingness to pay for certain foods.

Keywords

consumer research --- carrier foods --- functional ingredients --- loglinear analysis --- qualified health claim --- older adult --- green tea --- cancer --- purchase intentions --- emotional eating --- food choices --- nutritional claims --- nutrition claims --- health claims --- portion size --- perceptions --- health halo --- food labelling --- consumer --- nudging --- qualitative --- focus groups --- trans-fatty acids --- ultra-processed food products --- food labels --- consumer --- non-communicable disease --- quantile regression --- experimental auction --- lycopene --- information --- consumer --- yoghurt --- label --- a discrete choice-based experiment --- Food Neophobia Scale (FNS) --- food neophobia --- consumer choice --- choice experiment --- allergen --- menu --- packaging --- exposure time --- plant extract --- visual appraisal --- consumer home-test --- nutritional claims --- health claims --- cluster analysis --- food choices --- functional food --- health information --- environmental information --- choice experiment --- sustainability --- consumer preferences --- nutritional labels --- biscuits --- pastries --- Aragón --- nutrition claim --- health claim --- functional food --- WTP --- segmentation --- organic consumer choices --- organic dried strawberries --- nutrient labels --- health attitudes --- consumer heterogeneity --- cross-cultural comparison --- claims --- labeling --- nutrition --- consumer behavior --- policy --- choice architecture --- dining environment --- campus --- college students --- cereal grains --- dietary fiber --- vitamins --- claim --- information --- health claims --- new product development --- nutrition claims --- market success --- food choice --- changes in quality --- changes in prices --- nutrition --- United Kingdom --- Brexit --- consumer research --- willingness to purchase --- non-communicable diseases --- binary logistic regression --- random forest --- food choices --- health consciousness --- red wine --- choice experiment --- clean labels --- alcohol content --- nutritional knowledge --- health --- local --- organic --- greenhouse gas emissions --- consumer --- choice experiment --- willingness to pay --- trade-offs --- n/a

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