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Sustainable Tourism Marketing

Authors: --- --- --- --- et al.
ISBN: 9783039286829 / 9783039286836 Year: Pages: 204 DOI: 10.3390/books978-3-03928-683-6 Language: eng
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Business and Management
Added to DOAB on : 2020-06-09 16:38:57

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In this book, we introduce the themes and approaches covered in the issue Sustainable Tourism Marketing. Its objective was to analyze the main contributions made as a result of research related to sustainable tourism–marketing management and current trends in the field. This book gathered articles about the marketing of destinations, and the marketing and communication management of companies and tourism organizations from a sustainable tourism perspective.

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