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The corporate blog as an emerging genre of computer-mediated communication: features, constraints, discourse situation

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ISBN: 9783941875555 Year: Pages: 168 DOI: 10.17875/gup2010-520 Language: English
Publisher: Universitätsverlag Göttingen
Subject: Computer Science --- Media and communication --- Information theory
Added to DOAB on : 2012-04-11 21:20:13
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Digital technology is increasingly impacting how we keep informed, how we communicate professionally and privately, and how we initiate and maintain relationships with others. The function and meaning of new forms of computer-mediated communication (CMC) is not always clear to users on the onset and must be negotiated by communities, institutions and individuals alike. Are chatrooms and virtual environments suitable for business communication? Is email increasingly a channel for work-related, formal communication and thus "for old people", as especially young Internet users flock to Social Networking Sites (SNSs)? Cornelius Puschmann examines the linguistic and rhetorical properties of the weblog, another relatively young genre of CMC, to determine its function in private and professional (business) communication. He approaches the question of what functions blogs realize for authors and readers and argues that corporate blogs, which, like blogs by private individuals, are a highly diverse in terms of their form, function and intended audience, essentially mimic key characteristics of private blogs in order to appear open, non-persuasive and personal, all essential qualities for companies that wish to make a positive impression on their constituents.

Management der sozialen Verantwortung im Krankenhaus

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ISBN: 9783954664603 Year: Pages: 268 DOI: 10.32745/9783954664603 Language: German
Publisher: MWV Medizinisch Wissenschaftliche Verlagsgesellschaft
Subject: Medicine (General)
Added to DOAB on : 2020-07-08 00:00:40
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"Caritas, which is inherent in health care, is also not a countercategory to economy, i.e. to economic activity, just as the management of social responsibility is not limited to the moderation (apparently) opposing interests of patients, employees and providers. On the contrary: In the hospital - as in any other business organization - social responsibility must be defined as a strategic task to strengthen competitiveness and manage changes and to be implemented permanently in terms of personnel and institutions. - How can the actors in a hospital assume and implement social responsibility and at the same time ensure sustainable performance? - Who are the different stakeholders and which positions and aspects have to be taken into account in which business decisions? - What are the measures for socially responsible action and thus the target values ​​and fields of action of the responsible persons? - What are the personnel and institutional requirements for managing social responsibility? These questions are presented in an implementation-oriented manner and supplemented by practical examples for the development and implementation of a new management of social responsibility."

La metodologia Sei Sigma nei servizi

Authors: --- --- ---
ISBN: 8884534860 8884534852 Year: DOI: 10.26530/OAPEN_356379 Language: Italian
Publisher: Firenze University Press
Subject: Business and Management
Added to DOAB on : 2011-11-04 00:00:00
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This book explains how the methodological approach of the Six Sigma can be used to provide an effective solution to one of the most widespread problems faced by Small and Medium Enterprises: the frequent undercapitalisation linked to short-term investments often funded by bank loans. The Six Sigma method enables the problem to be tackled by studying, in an analytical and statistical manner, both the payments that the enterprises are to receive and the possible conditions of the funding, proposing solutions to optimise these processes and improve the financial performance of the SMEs. Hence the book is offered as both a methodological analysis and as an operative tool for the sphere of enterprise.

Towards Sustainable Innovation

Authors: --- --- ---
ISBN: 9783828839038 9783828866553 Year: Language: English
Publisher: Tectum Wissenschaftsverlag Grant: Knowledge Unlatched - 101866
Subject: Science (General)
Added to DOAB on : 2019-12-17 11:24:35
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With sustainability having gained a lot of momentum over the last years and companies implementing strategies to create corporate sustainability, there are lots of opportunities for innovation. Thus, the two concepts of sustainability and innovation should not be considered separately – they are closely interlinked with one another. The main goal of sustainable innovation is to develop new products and technologies that have a positive impact on the company’s triple-bottom-line. To meet this aim, they have to be ecologically and economically beneficial as well as socially balanced. In order to help companies to improve their sustainable innovation process practically, this book is structured into five possible phases of a sustainable innovation process: Awareness of a sustainability problem Identification & Definition of the problem Ideation & Evaluation of the solutions Testing & Enrichment of the solutions Implementation of the solutions & Green Marketing

The greening of golf: Sport, globalization and the environment

Authors: ---
Book Series: Globalizing Sport Studies ISBN: 9781526107039 9781526107039 Year: Pages: 288 Language: English
Publisher: Manchester University Press
Subject: Sociology
Added to DOAB on : 2016-05-04 11:01:13
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Golf is a major global industry. It is played by more than 60 million people worldwide, and there are more than 32,000 courses across the globe in 140 countries. This book looks at the power relationships in and around golf, examining whether the industry has demonstrated sufficient leadership on environmental matters for the government to be able to trust them to make decisions with implications for public health. It is the first comprehensive study of the varying impacts of golf on the environment, and is based on extensive empirical research, including interviews with major stakeholders in the golf industry and members of protest groups. The authors examine golf as a sport and as a global industry, drawing on three discrete literatures – the study of sport as a global social movement, environmental sociology and the study of corporate environmentalism.

The Organizational Aspects of Corporate and Organizational Crime

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ISBN: 9783038972587 9783038972594 Year: Pages: 152 DOI: 10.3390/books978-3-03897-259-4 Language: English
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Economics --- Business and Management
Added to DOAB on : 2018-10-15 12:25:33
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ca. 200 words; this text will present the book in all promotional forms (e.g. flyers). Please describe the book in straightforward and consumer-friendly terms.

Kompetenzentwicklung und organisationale Veränderung

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ISBN: 9783863882679 9783863887018 Year: Pages: 238 DOI: 10.3224/86388701 Language: German
Publisher: Verlag Barbara Budrich
Subject: Education
Added to DOAB on : 2019-03-22 11:21:06
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How does learning happen in the context of project organisations? And how can the organisation of a project develop against this backdrop? The example of two music events shows how competence development can take place beyond change management and personnel policy as a prerequisite for organisational development.

Management Culture and Corporate Social Responsibility

Authors: --- ---
ISBN: 9781789230086 9781789230093 Year: Pages: 448 DOI: 10.5772/65483 Language: English
Publisher: IntechOpen
Subject: Business and Management
Added to DOAB on : 2019-10-03 07:51:51

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This monograph focuses on the level of management culture development in organizations attempting to disclose it not only with the help of theoretical insights but also by the approach based on employees and managers. Why was the term ""management culture"" that is rarely found in literature selected for the analysis? We are quite often faced with problems of terminology. Especially, it often happens in the translation from one language to another. While preparing this monograph, the authors had a number of questions on how to decouple the management culture from organization's culture and from organizational culture, how to separate management culture from managerial culture, etc. However, having analysed a variety of scientific research, it appeared that there is no need to break down the mentioned cultures because they still overlap. Therefore, it is impossible to completely separate the management culture from the formal or informal part of organizational culture. Management culture inevitably exists in every organization, only its level of development may vary.

Social Responsibility

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ISBN: 9781789234428 9781789234435 Year: Pages: 158 DOI: 10.5772/intechopen.71709 Language: English
Publisher: IntechOpen
Subject: Business and Management
Added to DOAB on : 2019-10-03 07:51:51

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With globalisation on the rise and capitalism expanding, social responsibility, corporate as well as individual social responsibility, plays an important part to save the natural environment and improve the lives of citizens. But how responsibly do corporations and ordinary citizens act in order to meet the demands of our fast-changing world? Authors from different universities contribute their knowledge on this open-access platform to be shared at a global level. This book starts off by contemplating whether the concept of world society could be an ice-breaker for a global shift in sociology (Wittmann); it critically assesses social responsibility of Spanish university students (Ramos), discusses professional social responsibility in engineering (Bielefeldt), looks at conflicts in Kenya's mining industry (Abuya) and evaluates the public healthcare system in Italy (Comite) and the corporate and consumer social responsibility in the Italian food industry (Boccia & Covino). The book also includes guidelines for managers who want to enter the corporate world (Gorondutse & Hilman) and ends with a chapter examining Chinese consumers' attitudes towards counterfeit goods (Kozar & Huang). The collective contributions of these experts provide updates regarding ongoing research and developments in relation to the urgent need for improved social responsibility.

Contested Governance in Japan

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Book Series: The University of Sheffield/Routledge Japanese Studies Series ISBN: 9780203015384 9780415364195 9780415364980 9781134217748 9781134217731 9781134217694 Year: DOI: 10.4324/9780203015384 Language: English
Publisher: Taylor & Francis
Subject: Political Science --- Sociology --- History --- Science (General)
Added to DOAB on : 2019-11-08 11:21:27
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Contested Governance in Japan extends the analysis of governance in contemporary Japan by exploring both the sites and issues of governance above and below the state as well as within it. This volume discusses the contested nature of governance in Japan and the ways in which a range of actors are involved in different sites and issues of governance at home, in the region and the globe. It includes chapters on global governance, local policy-making, democracy, environmental governance, the Japanese financial system, corruption, the family and corporate governance.

Keywords

corporate --- liberal --- democratic --- party --- japanese --- political --- economy --- asahi --- shimbun --- policymakers

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