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Customer Loyalty and Brand Management

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ISBN: 9783039213351 9783039213368 Year: Pages: 122 DOI: 10.3390/books978-3-03921-336-8 Language: English
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Media and communication
Added to DOAB on : 2019-12-09 11:49:15
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Abstract

Loyalty is one of the main assets of a brand. In today’s markets, achieving and maintaining loyal customers has become an increasingly complex challenge for brands due to the widespread acceptance and adoption of diverse technologies by which customers communicate with brands. Customers use different channels (physical, web, apps, social media) to seek information about a brand, communicate with it, chat about the brand and purchase its products. Firms are thus continuously changing and adapting their processes to provide customers with agile communication channels and coherent, integrated brand experiences through the different channels in which customers are present. In this context, understanding how brand management can improve value co-creation and multichannel experience—among other issues—and contribute to improving a brand’s portfolio of loyal customers constitutes an area of special interest for academics and marketing professionals. This Special Issue explores new areas of customer loyalty and brand management, providing new insights into the field. Both concepts have evolved over the last decade to encompass such concepts and practices as brand image, experiences, multichannel context, multimedia platforms and value co-creation, as well as relational variables such as trust, engagement and identification (among others).

Sustainable Cultural Management

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ISBN: 9783039215980 9783039215997 Year: Pages: 304 DOI: 10.3390/books978-3-03921-599-7 Language: English
Publisher: MDPI - Multidisciplinary Digital Publishing Institute
Subject: Computer Science
Added to DOAB on : 2020-01-07 09:08:26
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The connections between culture and sustainability have been in the public agenda since the 20th century. However, whilst global sustainability programmes at international institutional levels are yet to recognise the role of culture in their sustainability policies, the bid (albeit failed) in the early 2000s to formally add “culture” to the trilogy of sustainability pillars (economic, social, and environmental) mobilised a new discourse for the reframing of cultural policy narrative, which in turn urged a reassessment of methods of cultural management reflecting the same concerns among the sector’s grassroots. The idea of sustainability and culture working together and their envisioned role in future-proofing society and human development captured the imagination of cultural commentators, policy makers and practitioners alike, keen to fulfil these principles “out there”—in cultural organizations and events mega and small, in cities and regions, local and global. The papers in this Special Issue reflect this appeal. This publication covers a wide selection of issues related to sustainable cultural management, which means that it can be recommended to a varied audience. First of all, it can be recommended to managers experienced in cultural management, where success is measured more by the degree of mission accomplishment and the social benefits achieved rather than by profit. Another group comprises the employees of cultural organizations who want to improve their knowledge of sustainable cultural management. This Special Issue can also be recommended to artists, researchers, students, state and local government employees, founders and patrons of art, and all those who want to understand the importance of sustainable cultural management.

Keywords

sustainable management of culture --- town divided by a border --- cross-border market for cultural services --- cultural offer --- Cieszyn-?eský T?šín --- sustainable consumption --- cultural services --- cultural institutions --- philharmony --- Katowice --- culture 1.0–3.0 --- patronage --- cultural and creative industries --- cultural participation --- cultural communities of practice --- EU cohesion policies --- consumer-based brand equity --- social media --- cultural institutions --- factor analysis --- CBBE --- 3C Sustainable System --- Urban sculpture planning system --- public art --- sustainable urban sculpture development --- cultural policy --- management --- heritage --- public participation --- China --- social project culture --- management by project --- evolution path --- sustainable development --- pro-environmental behavior --- grid-group cultural theory --- cognitive sociology --- contemporary art market --- art galleries --- sustainable management --- Delphi method --- foresight study --- crowdfunding --- creative-cultural industries --- culture --- film industry --- attitudes --- Romania --- sustainable development --- sustainability --- museums --- heritage --- cultural sustainability --- effectiveness --- environment --- attractivity --- event --- sustainability --- culture-led regeneration --- European Capital of Culture --- Liverpool --- ABC model --- cultural distance theory --- qualitative research methods --- integration --- Shigatse city --- management of culture --- sustainability --- old industrial areas --- post-transformation areas --- Ostrava --- marketing concept --- cultural institutions --- sustainable development --- cultural offer diversity --- culture consumer --- cultural and creative industries --- social media content exploration --- abstract and concrete information --- behavioral and emotional participation --- n/a

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MDPI - Multidisciplinary Digital Publishing Institute (2)


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2019 (2)