Search results: Found 2

Listing 1 - 2 of 2
Sort by
Star Wars and the History of Transmedia Storytelling

Authors: ---
ISBN: 9789462986213 Year: DOI: 10.5117/9789462986213 Language: Undetermined
Publisher: Amsterdam University Press
Subject: Media and communication
Added to DOAB on : 2017-10-05 11:01:47
License:

Loading...
Export citation

Choose an application

Abstract

The collection places Star Wars at the center of those studies’ projects by examining video games, novels and novelizations, comics, advertising practices, television shows, franchising models, aesthetic and economic decisions, fandom and cultural responses, and other aspects of Star Wars and its world-building in their multiple contexts of production, distribution, and reception. In emphasizing that Star Wars is both a media franchise and a transmedia storyworld, Star Wars and the History of Transmedia Storytelling demonstrates the ways in which transmedia storytelling and the industrial logic of media franchising have developed in concert over the past four decades, as multinational corporations have become the central means for subsidizing, profiting from, and selling modes of immersive storyworlds to global audiences. By taking this dual approach, the book focuses on the interconnected nature of corporate production, fan consumption, and transmedia world-building. As such, this collection grapples with the historical, cultural, aesthetic, and political-economic implications of the relationship between media franchising and transmedia storytelling as they are seen at work in the world’s most profitable transmedia franchise.

Critique of Fantasy, Vol. 1

Author:
ISBN: 9781950192922 Year: Pages: 254 DOI: 10.21983/P3.0277.1.00 Language: English
Publisher: punctum books
Subject: Performing Arts --- Psychology --- Languages and Literatures
Added to DOAB on : 2020-06-25 00:03:53
License:

Loading...
Export citation

Choose an application

Abstract

"Critique of Fantasy, Vol. 1: Between a Crypt and a Date Mark addresses both the style or genre of fantasy and the mental faculty, long the hot property of philosophical ethics. Freud passed it along in his 1907 essay on the poetics of daydreaming when he addressed omnipotent wish fantasy as the source and resource of the aspirations and resolutions of art, which, however, the artwork can never look back at or acknowledge. By grounding his genre in the one fantasy that is true, the Gospel, J.R.R. Tolkien obviated and made obvious the ethical mandate of fantasy’s restraining order. With George Lucas’s Star Wars we entered the borderlands of the fantasy and science fiction genres, a zone resulting from and staggering a contest, which Tolkien inaugurated in the 1930s. The history of this contested borderland marks changes that arose in expectation of what the new media held in store, changes realized (but outside the box of what had been projected) upon the arrival of the unanticipated digital relation, which at last seemed to award the fantasy genre the contest prize. Freud’s notion of the Zeitmarke (datemark), the indelible impress of the present moment that triggered the daydream that denies it, already introduced the import of fantasy's historicization. Science fiction won a second prize that keeps it in the running. No longer bound to projecting the future, the former calling which in light of digitization it flunked, science fiction becomes allegorical and reading in the ruins of its failed predictions illuminates all the date marks and crypts hiding out in the borderlands it traverses with fantasy. To motivate the import of an evolving science fiction genre, Critique of Fantasy makes Gotthard Günther's reflections in the 1950s on American science fiction – as heralding a new metaphysics and a new planetary going on interstellar civilization – a mainstay of its cultural anthropology with B-genres."

Listing 1 - 2 of 2
Sort by
Narrow your search

Publisher

Amsterdam University Press (1)

punctum books (1)


License

CC by-nc-nd (1)

CC by-nc-sa (1)


Language

english (1)

undetermined (1)


Year
From To Submit

2020 (1)

2017 (1)