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Innholdsmarkedsføring

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ISBN: 9788202530495 Year: DOI: 10.17585/noasp.5.8 Language: Uncoded
Publisher: Cappelen Damm Akademisk/NOASP (Nordic Open Access Scholarly Publishing)
Subject: Social Sciences
Added to DOAB on : 2017-09-30 11:01:45
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This book describes the concept of content marketing in a Norwegian context. Its subtitle, meaning “concept, business models, legal aspects, ethics and practice”, is comprised of key words for each chapter. The concept chapter includes trends and historical roots, as well as a discussion of the definition of ‘content marketing’. The book is concerned about the practice of content marketing in a context where media are digitalized, and how digitalization is linked to changes in business models for the media. However, content marketing practices are challenging the legal framework as well as ethical restrictions in several ways. One example is freedom of expression concerning commercial content. Another is the debate on content marketing as native advertisements in editorial products, and the risk of mixing such commercial content with journalism. This book is the first to be published on this topic in the Norwegian language based on scientific research and including many examples from Norwegian practices.

Precarious Creativity: Global Media, Local Labor

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ISBN: 9780520290853 9780520964808 Year: Pages: 336 DOI: 10.1525/luminos.10 Language: English
Publisher: University of California Press
Subject: Sociology --- Media and communication --- Performing Arts
Added to DOAB on : 2016-03-09 11:01:17
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Precarious Creativity examines the seismic changes confronting media workers in an age of globalization and corporate conglomeration. This pathbreaking anthology peeks behind the hype and supposed glamor of screen media industries to reveal the intensifying pressures and challenges workers face. The authors take on crucial issues and provide insightful case studies of workplace dynamics regarding creativity, collaboration, exploitation, and cultural difference. Furthermore, they investigate working conditions and organizing efforts on all six continents, offering comprehensive analysis of contemporary screen media labor in places such as Lagos, Prague, Hollywood, and Hyderabad, across a range of job categories that includes visual effects, production services, and adult entertainment. With contributions from John Caldwell, Vicki Mayer, Herman Gray, Tejaswini Ganti, and others, this collection offers timely critiques of media globalization and broader debates about labor, creativity, and precarity.

Leben lesen

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ISBN: 9783205202905 Year: Pages: 202 Seiten DOI: 10.26530/oapen_620581 Language: German
Publisher: Böhlau Grant: Austrian Science Fund - PUB 356
Subject: History
Added to DOAB on : 2016-12-03 11:01:32
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This volume represents the first extensive study on German theoretical approaches to biographical writing at the end of the Eighteenth Century. Following key figures in German Enlightenment like Johann Gottfried Herder, Friedrich Schlichtegroll and Daniel Jenisch, this book traces the attempt to establish biography as a central genre in comprehensive hermeneutic world view.

The Environment in the Age of the Internet

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ISBN: 9781783742455 Year: Pages: 192 DOI: 10.11647/OBP.0096 Language: Undetermined
Publisher: Open Book Publishers
Subject: Sociology --- Environmental Sciences
Added to DOAB on : 2017-08-22 11:01:03
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"How do we talk about the environment? Does this communication reveal and construct meaning? Is the environment expressed and foregrounded in the new landscape of digital media? The Environment in the Age of the Internet is an interdisciplinary collection that draws together research and answers from media and communication studies, social sciences, modern history, and folklore studies. Edited by Heike Graf, its focus is on the communicative approaches taken by different groups to ecological issues, shedding light on how these groups tell their distinctive stories of ""the environment"". This book draws on case studies from around the world and focuses on activists of radically different kinds: protestors against pulp mills in South America, resistance to mining in the Sámi region of Sweden, the struggles of indigenous peoples from the Arctic to the Amazon, gardening bloggers in northern Europe, and neo-Nazi environmentalists in Germany. Each case is examined in relation to its multifaceted media coverage, mainstream and digital, professional and amateur. Stories are told within a context; examining the ""what"" and ""how"" of these environmental stories demonstrates how contexts determine communication, and how communication raises and shapes awareness. These issues have never been more urgent, this work never more timely. The Environment in the Age of the Internet is essential reading for everyone interested in how humans relate to their environment in the digital age."

Phänomen Hörbuch -- Interdisziplinäre Perspektiven und medialer Wandel

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Book Series: Edition Kulturwissenschaft ISBN: 9783839434383 9783837634389 Year: Pages: 228 DOI: 10.14361/9783839434383 Language: German
Publisher: transcript Verlag Grant: OGeSoMo
Subject: Languages and Literatures
Added to DOAB on : 2018-03-13 11:01:49
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In recent years in the German-speaking world, the audiobook has gained in popularity and significance. One can scarcely imagine libraries and bookstores without them – and academic research is also showing a growing interest. At the same time, it is a phenomenon which needs to be outlined in more detail. As the word audiobook already implies, it is a multifaceted object, which not only addresses various senses at the same time, but also changes form depending on our vantage point. The essays in this volume focus on this polymorphic quality, at the interface of various disciplines.

Social Media in der Arbeitswelt

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Book Series: Forschung aus der Hans-Böckler-Stiftung ISBN: 9783839434086 9783839434086 9783837634082 Year: Pages: 230 DOI: 10.14361/9783839434086 Language: German
Publisher: transcript Verlag
Subject: Sociology
Added to DOAB on : 2019-01-15 13:34:28
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»Enterprise 2.0«: how are working conditions, demands and employee consultation changing through the use of social media within businesses?

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