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How the World Changed Social Media

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Book Series: Why We Post ISBN: 9781910634493 Year: Pages: 286 DOI: 10.14324/111.9781910634493 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:15
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How the World Changed Social Media is the first book in Why We Post, a book series that investigates the findings of nine anthropologists who each spent 15 months living in communities across the world. This book offers a comparative analysis summarising the results of the research and exploring the impact of social media on politics and gender, education and commerce. What is the result of the increased emphasis on visual communication? Are we becoming more individual or more social? Why is public social media so conservative? Why does equality online fail to shift inequality offline? How did memes become the moral police of the internet? Supported by an introduction to the project’s academic framework and theoretical terms that help to account for the findings, the book argues that the only way to appreciate and understand something as intimate and ubiquitous as social media is to be immersed in the lives of the people who post. Only then can we discover how people all around the world have already transformed social media in such unexpected ways and assess the consequences.

Keywords

social media --- society --- memes

Social Media in an English Village

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Book Series: Why We Post ISBN: 9781910634448 Year: Pages: 220 DOI: 10.14324/111.9781910634431 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:13
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Daniel Miller spent 18 months undertaking an ethnographic study with the residents of an English village, tracking their use of the different social media platforms. Following his study, he argues that a focus on platforms such as Facebook, Twitter and Instagram does little to explain what we post on social media. Instead, the key to understanding how people in an English village use social media is to appreciate just how ‘English’ their usage has become. He introduces the ‘Goldilocks Strategy’: how villagers use social media to calibrate precise levels of interaction ensuring that each relationship is neither too cold nor too hot, but ‘just right’.

Keywords

culture --- social media --- society --- ethnography

Social Media in Southeast Turkey

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Book Series: Why We Post ISBN: 9781910634547 Year: Pages: 206 DOI: 10.14324/111.9781910634547 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-03-03 11:01:21
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This book presents an ethnographic study of social media in Mardin, a medium-sized town located in the Kurdish region of Turkey. The town is inhabited mainly by Sunni Muslim Arabs and Kurds, and has been transformed in recent years by urbanisation, neoliberalism and political events. Elisabetta Costa uses her 15 months of ethnographic research to explain why public-facing social media is more conservative than offline life. Yet, at the same time, social media has opened up unprecedented possibilities for private communications between genders and in relationships among young people – Costa reveals new worlds of intimacy, love and romance. She also discovers that, when viewed from the perspective of people’s everyday lives, political participation on social media looks very different to how it is portrayed in studies of political postings separated from their original complex, and highly socialised, context.

Keywords

turkey --- social media --- politics --- kinship

Social Media in Northern Chile

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Book Series: Why We Post ISBN: 9781910634592 Year: Pages: 224 DOI: 10.14324/111.9781910634592 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-06-07 11:01:04
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Based on 15 months of ethnographic research in the city of Alto Hospicio in northern Chile, this book describes how the residents use social media, and the consequences of this use in their daily lives. Nell Haynes argues that social media is a place where Alto Hospicio’s residents – or Hospiceños – express their feelings of marginalisation that result from living in city far from the national capital, and with a notoriously low quality of life compared to other urban areas in Chile. In actively distancing themselves from residents in cities such as Santiago, Hospiceños identify as marginalised citizens, and express a new kind of social norm. Yet Haynes finds that by contrasting their own lived experiences with those of people in metropolitan areas, Hospiceños are strengthening their own sense of community and the sense of normativity that shapes their daily lives. This exciting conclusion is illustrated by the range of social media posts about personal relationships, politics and national citizenship, particularly on Facebook.

Social Media in Industrial China

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Book Series: Why We Post ISBN: 9781910634646 Year: Pages: 236 DOI: 10.14324/111.9781910634646 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-10-29 11:01:04
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Described as the biggest migration in human history, an estimated 250 million Chinese people have left their villages in recent decades to live and work in urban areas. Xinyuan Wang spent 15 months living among a community of these migrants in a small factory town in southeast China to track their use of social media. It was here she witnessed a second migration taking place: a movement from offline to online. As Wang argues, this is not simply a convenient analogy but represents the convergence of two phenomena as profound and consequential as each other, where the online world now provides a home for the migrant workers who feel otherwise ‘homeless’.

Keywords

urban --- social media --- migration --- china

Social Media in Rural China

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Book Series: Why We Post ISBN: 9781910634691 Year: Pages: 234 DOI: 10.14324/111.9781910634691 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-10-29 11:01:18
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China’s distinctive social media platforms have gained notable popularity among the nation’s vast number of internet users, but has China’s countryside been ‘left behind’ in this communication revolution? Tom McDonald spent 15 months living in a small rural Chinese community researching how the residents use social media in their daily lives. His ethnographic findings suggest that, far from being left behind, social media is already deeply integrated into the everyday experience of many rural Chinese people.

Keywords

culture --- social media --- society --- ethnography

Social Media in South India

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Book Series: Why We Post ISBN: 9781911307969 Year: Pages: 256 DOI: 10.26530/OAPEN_630700 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2017-06-16 11:01:39
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One of the first ethnographic studies to explore use of social media in the everyday lives of people in Tamil Nadu, Social Media in South India provides an understanding of this subject in a region experiencing rapid transformation. The influx of IT companies over the past decade into what was once a space dominated by agriculture has resulted in a complex juxtaposition between an evolving knowledge economy and the traditions of rural life. While certain class tensions have emerged in response to this juxtaposition, a study of social media in the region suggests that similarities have also transpired, observed most clearly in the blurring of boundaries between work and life for both the old residents and the new.

Keywords

india --- caste --- social media --- technology

Social Media in Southeast Italy

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Book Series: Why We Post ISBN: 9781910634745 Year: Pages: 224 DOI: 10.14324/111.9781910634745 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Ethnology --- Social Sciences
Added to DOAB on : 2016-10-10 11:01:26
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Why is social media in southeast Italy so predictable when it is used by such a range of different people? This book describes the impact of social media on the population of a town in the southern region of Puglia, Italy. Razvan Nicolescu spent 15 months living among the town’s residents, exploring what it means to be an individual on social media. Why do people from this region conform on platforms that are designed for personal expression?

Keywords

culture --- social media --- family --- religion --- conformity

Visualising Facebook

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Book Series: Why We Post ISBN: 9781911307402 Year: Pages: 236 DOI: 10.14324/111.9781911307402 Language: English
Publisher: UCL Press Grant: FP7 Ideas: European Research Council - 295486
Subject: Anthropology --- Sociology --- Media and communication
Added to DOAB on : 2017-03-14 11:01:22
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Since the growth of social media, human communication has become much more visual. This book presents a scholarly analysis of the images people post on a regular basis to Facebook. By including hundreds of examples, readers can see for themselves the differences between postings from a village north of London, and those from a small town in Trinidad. Why do women respond so differently to becoming a mother in England from the way they do in Trinidad? How are values such as carnival and suburbia expressed visually? Based on an examination of over 20,000 images, the authors argue that phenomena such as selfies and memes must be analysed in their local context. The book aims to highlight the importance of visual images today in patrolling and controlling the moral values of populations, and explores the changing role of photography from that of recording and representation, to that of communication, where an image not only documents an experience but also enhances it, making the moment itself more exciting.

Regulating Content on Social Media

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ISBN: 9781787351714 Year: Pages: 278 DOI: 10.14324/111.9781787351714 Language: English
Publisher: UCL Press
Subject: Sociology --- Law --- Business and Management --- Media and communication
Added to DOAB on : 2018-03-29 11:02:01
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How are users influenced by social media platforms when they generate content, and does this influence affect users’ compliance with copyright laws? These are pressing questions in today’s internet age, and Regulating Content on Social Media answers them by analysing how the behaviours of social media users are regulated from a copyright perspective. Corinne Tan, an internet governance specialist, compares copyright laws on selected social media platforms, namely Facebook, Pinterest, YouTube, Twitter and Wikipedia, with other regulatory factors such as the terms of service and the technological features of each platform. This comparison enables her to explore how each platform affects the role copyright laws play in securing compliance from their users. Through a case study detailing the content generative activities undertaken by a hypothetical user named Jane Doe, as well as drawing from empirical studies, the book argues that – in spite of copyright’s purported regulation of certain behaviours – users are 'nudged' by the social media platforms themselves to behave in ways that may be inconsistent with copyright laws.

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