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Consumer Data Research

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ISBN: 9781787353886 Year: Pages: 196 DOI: 10.14324/111.9781787353886 Language: English
Publisher: UCL Press
Subject: Geography --- Economics --- Sociology --- Social Sciences --- Science (General)
Added to DOAB on : 2018-06-14 11:01:58
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Big Data collected by customer-facing organisations – such as smartphone logs, store loyalty card transactions, smart travel tickets, social media posts, or smart energy meter readings – account for most of the data collected about citizens today. As a result, they are transforming the practice of social science. Consumer Big Data are distinct from conventional social science data not only in their volume, variety and velocity, but also in terms of their provenance and fitness for ever more research purposes. The contributors to this book, all from the Consumer Data Research Centre, provide a first consolidated statement of the enormous potential of consumer data research in the academic, commercial and government sectors – and a timely appraisal of the ways in which consumer data challenge scientific orthodoxies.

Social Theory after the Internet

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ISBN: 9781787351226 Year: Pages: 210 DOI: 10.14324/111.9781787351226 Language: English
Publisher: UCL Press Grant: Knowledge Unlatched - 100895
Subject: Sociology --- Media and communication --- Social Sciences
Added to DOAB on : 2018-01-09 11:02:05
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The internet has fundamentally transformed society in the past 25 years, yet existing theories of mass or interpersonal communication do not work well in understanding a digital world. Nor has this understanding been helped by disciplinary specialization and a continual focus on the latest innovations. Ralph Schroeder takes a longer-term view, synthesizing perspectives and findings from various social science disciplines in four countries: the United States, Sweden, India and China. His comparison highlights, among other observations, that smartphones are in many respects more important than PC-based internet uses. Social Theory after the Internet focuses on everyday uses and effects of the internet, including information seeking and big data, and explains how the internet has gone beyond traditional media in, for example, enabling Donald Trump and Narendra Modi to come to power. Schroeder puts forward a sophisticated theory of the role of the internet, and how both technological and social forces shape its significance. He provides a sweeping and penetrating study, theoretically ambitious and at the same time always empirically grounded.The book will be of great interest to students and scholars of digital media and society, the internet and politics, and the social implications of big data.

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