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Transfrontier Regionalism. The Revival of Regional Integration in Africa

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ISBN: 9789782015655 9791092312102 Year: Language: English
Publisher: IFRA-Nigeria
Added to DOAB on : 2017-11-14 11:31:46
License: OpenEdition licence for Books

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Changing Market Relationships in the Internet Age

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ISBN: 9782874631191 9782875581839 Year: Language: English
Publisher: Presses universitaires de Louvain
Added to DOAB on : 2017-05-12 11:12:22
License: OpenEdition licence for Books

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This volume, which takes the form of an essay, attempts to structure a forward- looking approach to the evolving role of marketing in today’s economy. Many organisations today recognize the need to become more market responsive in view of the growing complexity of the global and interconnected market in which they operate. Internet technology is resulting in an increasingly globalised market, with easier access to information, new market players and new forms of partnerships. It is also chang...

Le modèle économique anglo-saxon à l’épreuve de la globalisation

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ISBN: 9782878541168 9782878549010 Year: Language: French
Publisher: Presses Sorbonne Nouvelle
Added to DOAB on : 2018-02-05 14:25:06
License: OpenEdition licence for Books

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Depuis le début des années 1990 l'économie mondiale semble s'engager de plus en plus dans la voie de la globalisation. Pour d'aucuns, cette globalisation tendrait à imposer le modèle anglo-saxon, libéral par nature, à l'ensemble de la planète. Cet ouvrage, qui rassemble les actes du colloque organisé en avril 1995 à l'Université de la Sorbonne Nouvelle par le Centre d'études et de recherches sur la vie économique des pays anglo-saxons (CERVEPAS), entend contribuer à retoucher cette image. Il...

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