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«Value-Added Services» als Profilierungsinstrument im Wettbewerb

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Book Series: Schriften zu Marketing und Management ISBN: 9783631496800 Year: Pages: 351 DOI: 10.3726/b13651 Language: German
Publisher: Peter Lang International Academic Publishing Group
Subject: Economics --- Business and Management
Added to DOAB on : 2019-01-15 13:32:38
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Die von der Mehrzahl der Unternehmen angestrebte Profilierung im Wettbewerbsumfeld scheint gegenwärtig kaum noch ausschließlich im Bereich der jeweils angestammten Primärleistung möglich zu sein. Daher versuchen viele Unternehmen, eine solche Profilierung durch das Angebot von zusätzlichen Dienstleistungen, die im Rahmen dieser Arbeit unter dem Begriff Value-Added Services zusammengefaßt werden, zu erreichen. Hinsichtlich dieser Aktivitäten ist jedoch vielfach eine als intuitiv zu bezeichnende Vorgehensweise zu konstatieren. Dabei kann eine zentrale Fragestellung dieser Unternehmen identifiziert werden: «Welche Value-Added Services welchen Konsumentengruppen zu welchen Konditionen angeboten werden?» Diese Arbeit verfolgt die Zielsetzung, eine sinnvolle methodische Vorgehensweise zur Lösung der Fragestellung aufzuzeigen. Zu diesem Zweck wird die Eignung verschiedener Verfahren am Beispiel der Automobilbranche sowie des Flugdienstleistungsbereiches überprüft, wobei der Schwerpunkt auf umfangreiche Conjoint-Analysen gelegt wird. Darüber hinaus werden marketingpolitische Implikationen abgeleitet.

Freiheit und Pluralismus: Isaiah Berlins zentrale Ideen als Material für die heutige Philosophie

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Book Series: EUKLID : Europäische Kultur und Ideengeschichte. Studien ISSN: 18675018 ISBN: 9783731504832 Year: Volume: 10 Pages: Getr. Zählung DOI: 10.5445/KSP/1000051978 Language: GERMAN
Publisher: KIT Scientific Publishing
Subject: Philosophy
Added to DOAB on : 2019-07-30 20:01:59
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This study firstly suggests to re-interpret BERLIN’s concept of freedom by rejecting the notion of positive freedom as mis-naming. Secondly BERLIN’s concept of objective pluralism is analyzed in a way that understands any value as one among other values which can come into unresolvable conflict since actors have to choose between incommensurable and incomparable values. The dissertation finally explores contemporary fields of debate around liberalism, perfectionism, and participation.

Analyse von Kundenaktivitäten und der Bereitstellungsqualität von Büchern aus Kundensicht

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ISBN: 9783966270106 9783966210113 9783966270083 9783966270090 9783966270113 Year: Pages: 160 DOI: 10.33968/9783966270106-00 Language: German
Publisher: HTWK Leipzig - OA-Hochschulverlag
Subject: Media and communication
Added to DOAB on : 2019-12-20 11:21:02
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"This master thesis explores service characteristics that are relevant for book readers when they evaluate a service as well as starting points for providers when they plan to optimize their services from a customer’s point of view. In the first part ways of accessing books (buying, borrowing, rent) and the reading behavior of Germans will be described. Then the concept “quality of provision” of books will be discussed which distinguishes five quality dimensions of a service: diversity of content and arranging of books, basic technology (printed book or digital environment), temporal and spatial access, costs of access and ease of use. By using secondary material for each dimension individual quality characteristics will be identified. Next the theoretical background of the activity theory and a special way of thinking, the customer-dominant-logic, from the Nordic school will be explained briefly. Based on this a set of consumer activities related to books will be presented and some activities that are relevant for the work will be described in more detail by means of secondary material (reading books, choosing books, organizing books and information). Further customization and personalization will be proposed as strategies for individualization of services and their function for consumers will be explained. The secondary data used in the work comes from empirical data out of consumer surveys in libraries and bookshops, nationally representative surveys and from results of academic research from different fields. In the final part of this thesis an own data collection will be conducted by using a content analysis of consumer comments of two e-book rental apps (n = 1,245 comments). The analysis should clarify, if the quality characteristics, the book-related activities and the strategies for individualization described before can be found in everyday reality of consumers. After that the results of the content analysis will be presented. Finally the major findings will be summarized and connected to the research questions."

Normativität und Wertneutralität

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Book Series: Science Studies ISBN: 9783839449882 Year: Pages: 324 DOI: 10.14361/9783839449882 Language: German
Publisher: transcript Verlag
Subject: Science (General)
Added to DOAB on : 2019-12-10 11:21:02
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A part of sociology always wants to distance itself from any interference in the practice, and another part to influence society. In the first case, sociology sees itself as a science that looks at society from the outside. In the second case, she can not evade her affiliation with society. But what do these supposedly contradictory goals mean for sociologists and what does that say about the subject itself? Natalie Mevissen investigates the relationship of sociology to society with the help of hermeneutic interview analyzes and at the same time formulates conditions for a sociology of sociology in theory and methodology. She advocates a change of perspective: away from a problem discourse towards a perspective of the elective affinity of sociology with society.

Fragile Werte

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Book Series: Image ISBN: 9783839451212 Year: Pages: 272 DOI: 10.14361/9783839451212 Language: German
Publisher: transcript Verlag
Subject: Arts in general
Added to DOAB on : 2020-06-11 23:58:22
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Baustelle Elektromobilität

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Book Series: Edition Politik ISBN: 9783839451656 Year: Pages: 448 DOI: 10.14361/9783839451656 Language: German
Publisher: transcript Verlag Grant: Freie Universität Berlin - [grantnumber unknown]||[grantnumber unknown]
Subject: Agriculture (General)
Added to DOAB on : 2020-08-04 23:59:44
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