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3.1 Etica di impresa

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ISBN: 8884534305 8884534313 Year: Language: Italian
Publisher: Firenze University Press
Subject: Business and Management
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This book proposes theoretical reflections, tools and techniques for a business ethic that aims at the construction of social welfare. A correct connotation of business ethics is seen in its role of interface between the ontology of the "enterprise phenomenon" and the social ethics of its operation. The book upholds the theory that business development can be such only if it leads to the emancipation of the persons affected by the same. A development in which, that is, it is not only the economic results that have bearing, but above all the way in which they are obtained and exploited. In enterprise, too, priority should hence be given to a practice implemented in a conscientious manner which enhances the complete development of the persons involved, whether they are workers or consumers.

Il libro propone riflessioni teoriche, strumenti e tecniche per un'etica d'impresa che miri alla costruzione di un benessere sociale. Una corretta connotazione dell'etica d'impresa viene vista nel suo ruolo di interfaccia tra ontologia del "fenomeno impresa" e deontologia sociale del suo operare e si sostiene che lo sviluppo di impresa può essere tale solo se induce l'emancipazione delle persone con cui viene a contatto. Uno sviluppo in cui, cioè, non pesano solo i risultati economici, ma soprattutto il modo di realizzali e di fruirli. Anche nell'impresa la priorità è dunque colta nel senso di una prassi attuata con coscienza e che faciliti il pieno sviluppo delle persone, lavoratori o consumatori che siano.

4.1 Il realismo strategico nel governo d'impresa

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ISBN: 888453304X 8884533058 Year: Language: Italian
Publisher: Firenze University Press
Subject: Business and Management
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Like all the books in this series, this volume proposes wide-ranging reflections and cultural considerations pertinent to business management. Traditionally, realism is identified with a disenchanted approach to reality which is counterpoised to all forms of ideology or utopia. What is proposed here is a strategic realism which supports a humanist approach to enterprise, while steering clear of both cynicism and idealism. Seen from this angle, the crucial aspects of strategy are: the opportune selection of attainable advantages; interest as the spur to change; stratagem as a lever on the trend of events; the plan which traces the route of the opportunities called up, and the action that harvests the fruits.

Come tutti i volumi della collana il libro propone riflessioni ed approfondimenti culturali ad ampio raggio funzionali al governo d'impresa. Tradizionalmente il realismo viene identificato in un approccio disincantato alla realtà che si contrappone ad ogni forma di ideologia o di utopia; qui si propone un realismo strategico che supporti un umanesimo imprenditoriale rifuggendo al contempo sia dal cinismo, sia dall'idealismo. In tal senso nella strategia: la convenienza seleziona i vantaggi perseguibili; l'interesse è la spinta al cambiamento; lo stratagemma fa leva sulla propensione degli eventi; il piano traccia la rotta delle opportunità evocate; l'azione le raccoglie.

Agir comunicativo e planejamento social: uma crítica ao enfoque estratégico

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ISBN: 9788575412480 Year: Pages: 253 DOI: http://dx.doi.org/10.7476/9788575412480 Language: PT
Publisher: SciELO Books - Ed. FIOCRUZ
Subject: Business and Management
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Estudo teórico, de natureza comparativo-contrastante, abordando a lógica do planejamento estratégico no setor social e da saúde à luz da teoria do agir comunicativo de Jürgen Habermas. Na verdade, trata-se de uma 'crítica da crítica', na medida em que são problematizados os enfoques metodológicos tomados, até o momento, como referencial teórico alternativo ao planejamento normativo. A partir da teoria da ação habermasiana, o autor consegue indicações importantes para uma (re)leitura da teoria organizacional, na perspectiva de uma abordagem comunicativa entre todos os atores envolvidos nas organizações de saúde.

L'Alberta Autophage : Identités, mythes et discours du pétrole dans l'Ouest canadien

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Book Series: Energy, Ecology, and the Environment ISSN: 1925-2935 ISBN: 9781552385777 Year: Pages: 450 Language: French
Publisher: University of Calgary Press
Subject: History --- Business and Management
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Cet ouvrage présente une analyse discursive des récits identitaires albertains développés par rapport aux ressources pétrolières de l'Alberta, au fil de l'histoire moderne de la province. Par le biais des théories d'analyse du discours, on examine comment les médias canadiens et albertains ont présenté les phénomènes historiques des booms et busts pétroliers, et plus particulièrement comment l'industrie pétrolière canadienne a su récupérer les paramètres de l'identité albertaine pour suggérer une étroite association d'intérêt entre la communauté de l'Alberta et les divers groupes exploitant son pétrole. Pour ce faire, l'auteure établit des comparaisons entre les discours de l'énergie issus du Québec et ceux de l'Alberta, en faisant référence à la culture populaire et à la littérature classique.

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América Andina: integração regional, segurança e outros olhares

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ISBN: 9788578791858 Year: Pages: 306 DOI: http://dx.doi.org/10.7476/9788578791858 Language: PT
Publisher: SciELO Books - EDUEPB
Subject: Business and Management
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O interesse sobre a região andina tem crescido diante de sua complexa realidade sociocultural, da grande instabilidade político-econômica, da controversa dinâmica de suas relações internacionais e das tensões e alianças formadas entre os países vizinhos. É justamente por tratar-se de uma região que passou por profundas transformações, ao longo da última década, que os estudos sobre a região andina ganham relevância e merecem destaque. O livro América Andina: integração regional, segurança e outros olhares se dedica à análise dessa região, a partir de um enfoque multidisciplinar e interdisciplinar, abordando temas como integração regional, segurança, democracia e relações internacionais. Simboliza, ainda, o esforço conjunto de pesquisadores de seis instituições diferentes pertencentes a três países - Brasil, Colômbia e México - que contribui com distintos olhares para a compreensão dessa sub-região americana.

Art Cities, Cultural Districts and Museums

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ISBN: 8884531268 888453125X Year: Language: English
Publisher: Firenze University Press
Subject: Business and Management --- History
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The subject of economic valorisation has become a current topic and the idea that culture can be considered a factor of economic production, able to generate wealth, appears to have been generally accepted. The book consists of a series of essays about the economic valorisation of the cultural, artistic and environmental heritage of the art city of Florence using a business economics approach and will appeal to scholars and researchers focusing on the cultural economics and managerial economics of art and to practitioners in the cultural sector and policy makers.

The subject of economic valorisation has become a current topic and the idea that culture can be considered a factor of economic production, able to generate wealth, appears to have been generally accepted. The book consists of a series of essays about the economic valorisation of the cultural, artistic and environmental heritage of the art city of Florence using a business economics approach and will appeal to scholars and researchers focusing on the cultural economics and managerial economics of art and to practitioners in the cultural sector and policy makers.

Il bilancio sociale degli enti non profit: esperienze toscane

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ISBN: 8884532876 8884532884 Year: Language: Italian
Publisher: Firenze University Press
Subject: Economics --- Business and Management
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Social accounting is a way of measuring and assessing the economic and social results achieved by a non-profit body. It is in the light of this observation that the project "SOCIAL ACCOUNTING OF THE NON-PROFIT BODIES" has been launched, involving the Tuscan Regional Authority, the Provincial Authorities of Florence and Pistoia, Cesvot, Le Reti di Kilim association and the Department of Business Science of the University of Florence. An important phase of theoretical research resulted in the publication PISR no. 2, "Observations on the issue of social accounting" in May 2002. Following this, the research approach finalised at the identification of a model of reference for the social accounting process of third sector organisations highlighted the need to concretise what had been elaborated. In other words, to apply the previous theoretical conclusions to certain "pilot" bodies and to report on the experience. More specifically, this work reports several processes of social accounting in which the authors have taken part. For each of these a grid of summary and comments has been prepared, with the purpose of facilitating a comparative reading.

Attraverso il bilancio sociale si misurano e si valutano i risultati conseguiti da un ente non profit sotto il profilo economico-sociale. Alla luce di questa osservazione è stato avviato il progetto «BILANCIO SOCIALE DEGLI ENTI NON PROFIT», che vede coinvolti Regione Toscana, Province di Firenze e Pistoia, Cesvot, associazione Le Reti di Kilim e Dipartimento di Scienze Aziendali dell'Università degli Studi di Firenze. Il percorso di ricerca, finalizzato all'individuazione di un modello di riferimento per il processo di rendicontazione sociale delle organizzazioni del terzo settore, dopo una signifi - cativa fase di ricerca teorica che ha dato luogo al quaderno PISR n. 2, Alcune considerazioni in tema di bilancio sociale del maggio 2002, ha reso evidente l'opportunità di procedere ad una concretizzazione di quanto elaborato. In altre parole, si è trattato di applicare le conclusioni teoriche precedenti ad alcuni enti «pilota» e di raccontare questa esperienza. Nello specifico, vengono riportati alcuni bilanci sociali alla cui realizzazione hanno partecipato gli autori del presente quaderno. Per ciascuno di questi è stata elaborata una griglia riassuntiva e di commento, con la finalità di facilitarne una lettura comparata.

Conflitos, eficiência e democracia na gestão pública

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ISBN: 9788575412527 Year: Pages: 193 DOI: http://dx.doi.org/10.7476/9788575412527 Language: PT
Publisher: SciELO Books - Ed. FIOCRUZ
Subject: Business and Management
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É possível ter serviços públicos com mais qualidade? Como gerenciar as relações no setor de modo que todos saiam ganhando? A população dispõe de meios para garantir sua cidadania, ampliando, assim, sua participação na esfera pública? Como? Em Conflitos, Eficiência e Democracia na Gestâo Pública, há respostas a estas e outras perguntas. De maneira simples, o autor discute a negociação coletiva e suas táticas. Mostra exemplos de documentos que podem ser úteis no processo.

Consequences of the Global Financial Crisis

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ISBN: 9780199641987 Year: Pages: 287 Language: English
Publisher: Oxford University Press
Subject: Economics --- Business and Management --- Political Science
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The Global Financial Crisis (GFC) is the most serious economic crisis since the Great Depression. Many books have explored its causes, but this book systematically explores its consequences. The focus is primarily on the policy and political consequences of the GFC. This book asks how governments responded to the challenge and what the political consequences of the combination of the GFC itself and policy responses to it have been. Based on workshops held in the United States and the United Kingdom, it brings together leading academics to consider the divergent ways in which particular countries have responded in different ways to the crisis, including China, France, the United Kingdom, and the United States. Part of what is happening is a structural shift in economic power from east to west, but China has its fragilities while Germany offers an example of a largely successful Western model. The book also assesses attempts to develop global economic governance and to reform financial regulation and looks critically at the role of credit rating agencies. Unlike earlier crises, no new paradigm has emerged to challenge existing ways of thinking, meaning that neoliberalism has emerged relatively unscathed. The crisis has lacked a coherent and innovative intellectual response and has been characterized by remarkable policy stability.

Consumer-Citizens of China : The Role of Foreign Brands in the Imagined Future China

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Book Series: Routledge Contemporary China Series ISBN: 9780415553490 Year: Pages: 176 Language: English
Publisher: Taylor & Francis
Subject: Sociology --- Business and Management --- Arts in general
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This book presents a comprehensive examination of Chinese consumer behaviour and challenges the previously dichotomous interpretation of the consumption of Western and non-Western brands in China. The dominant position is that Chinese consumers are driven by a desire to imitate the lifestyles of Westerners and thereby advance their social standing locally. The alternative is that consumers reject Western brands as a symbolic gesture of loyalty to their nation-state. Drawing from survey responses and in depth interviews with Chinese consumers in both rural and urban areas, Kelly Tian and Lily Dong find that consumers situate Western brands within select historical moments. This embellishment attaches historical meanings to Western brands in ways that render them useful in asserting preferred visions of the future China. By highlighting how Western brands are used in contests for national identity, Consumer-Citizens of China challenges the notion of the "patriot’s paradox" and answers scholars’ questions as to whether Chinese nationalists today allow for a Sino-Western space where the Chinese can love China without hating the West. Consumer-Citizens of China will be of interest to students and scholars of business studies, Chinese and Asian Studies and Political Science. Kelly Tian is Professor of Marketing and holds the Anderson Chair of Business at New Mexico State University. Lily Dong is Associate Professor of Marketing at the University of Alaska at Fairbanks.Chapter One IMAGINING CHINA, IMAGINING BRANDS: Foreign Brands as Global Brands from the Imagined West; Western and Domestic Brands As Materials for Realizing an Imagined Future China; Obscured State Influence and Consumer Autonomy; Organization of the Book Chapter Two RETHINKING POPULAR NOTIONS OF CHINESE CONSUMERS’ MOTIVES FOR RESPONDING TO WESTERN BRANDS: The Emulative Motive For Western Brand Consumption; The Patriotic Motive for Rejecting Western Brands; Rethinking the Primacy of the Emulative Motive for Consuming Western Brands; Rethinking "Consumer Nationalism" as Synonymous with Western Brand Boycotting; Chinese Consumers as Active Meaning Makers Chapter Three HIGHLIGHTED MOMENTS IN THE HISTORY OF BRANDED GOODS IN CHINA: The Emergence of Branded Goods in Late Imperial China; Branded Goods in Semi-colonial China of the Early 20 th Century; Branded Goods Since Gaige Kaifang- China’s Economic Reform; Relevance of These Past Moments to Present-Day Brand Meanings Chapter Four FOREIGN BRANDS IN CHINA AS GLOBAL BRANDS FROM THE IMAGINED WEST: Overview of Research Method; Data Collection Sites; Our Data Collection Methods; Foreign Brands as Western Brands With Distinguishing Characteristics Chapter Five CHINESE NATIONAL NARRATIVES AND THE MEANINGS OF WESTERN BRANDS: The West as Experiential Venue, Western Brands as Instruments of Freedom; The West as Imperialist Oppressor, Western Brands as Instruments of Domination; The West as Subjugated, Conquered Western Brands as Redemption; The West as Economic Partner, Western Brands as Instruments of Economic Progress Chapter Six NATIONAL NARRATIVES IN IMAGINATIVE PROCESSING OF WESTERN BRAND PROMOTIONS: Imagined Consumption; Western Brand Producers’ Efforts to Evoke Consumption Fantasies; Individual Psychological Processes of Enlivening Consumption Fantasies; Narratives and Imagined Identity Transformations From Western Brand Consumption; The Influence of East-West Narratives On the Processing of Western Brands Promotions; Discussion Chapter Seven CITIZEN-CONSUMERS IN AN AGE OF GLOBALIZATION

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