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Commercial Communication in the Digital Age : Information or Disinformation?

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ISBN: 9783110416503 9783110416794 9783110416831 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100159
Subject: Languages and Literatures
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In today’s digital age, online and mobile advertising are of growing importance, with advertising no longer bound to the traditional media industry. Although the advertising industry still has broader access to the different measures and channels, users and consumers today have more possibilities to publish, get informed or communicate – to “co-create” –, and to reach a bigger audience. There is a good chance thus that users and consumers are better informed about the objectives and persuasive tricks of the advertising industry than ever before. At the same time, advertisers can inform about products and services without the limitations of time and place faced by traditional mass media. But will there really be a time when advertisers and consumers have equal power, or does tracking users online and offline lead to a situation where advertisers have more information about the consumers than ever before? The volume discusses these questions and related issues.

Language Endangerment and Language Revitalization : An Introduction

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ISBN: 9783110184297 9783110896589 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100195
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In almost every part of the world, minority languages are being threatened with extinction. At the same time, dedicated efforts are being made to document endangered languages, to maintain them, and even to revive once-extinct languages. The book presents a comprehensive overview of language endangerment and revitalization. Among the examined aspects are: degrees of endangerment, definitions of language death, causes of endangerment, types of speakers in endangerment situations, methods of documentation. The book is of interest to a wide readership, including linguists, anthropologists, sociologists, and educators.

Languages of Science in the Eighteenth Century

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ISBN: 9783110255058 9783110255065 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100192
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The eighteenth century is an important period both in the history of science and in the history of languages. In this volume, seventeen authors explore, from a variety of angles, the construction of a scientific language and discourse. The chapters explore the forming of scientific communities, the emergence of new languages of science, the spread of scientific ideas, and the development of scientific writing.

Orthographies in Early Modern Europe

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ISBN: 9783110288124 9783110288179 Year: Language: English
Publisher: De Gruyter Mouton Grant: Knowledge Unlatched - 100194
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This volume provides, for the first time, a pan-European view of the development of written languages at a key time in their history: that of the 16th century. The major cultural and intellectual upheavals that affected Europe at the time - Humanism, the Reformation and the emergence of modern nation-states - were not isolated phenomena, and the evolution of the orthographical systems of European languages shows a large number of convergences, due to the mobility of scholars, ideas and technological innovations throughout the period.

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